Case study: Bringing region-specific tailoring to a global narrative

The brand, which operates in multiple regions globally, had found that messaging which resonated in other markets hadn’t achieved the same impact in the UK. Amp’s brief was to devise messaging and content to support a local approach which remained in tune with the global narrative.

Amp undertook a review of the messaging and identified the key reasons for the market-specific challenges. Existing messages were then adapted to align closely with the local sentiment and regulatory landscape. Amp devised a content-led campaign to support the growth strategy which included:

• media features in leading industry publications
• market research to identify current perceptions and key challenges of potential clients
• interviews with industry bodies
• a white paper with findings and commentary
• social media strategy and content
• bespoke PR opportunities.

The white paper is now available on the global website and being used in targeted promotion as part of the wider sales and growth strategy, enabling the planned progression. The research findings have supported both regional and global PR, with features, podcasts and more.